Imc campaining samsumg Galaxy S5: Integrated marketing communication of Samsung Galaxy S5

What is Integrated Marketing Communication (IMC):
An approach to achieve the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other. There are 6 tools,those are

1. Advertising

2. sales promotion

3. Internet marketing

4. Direct marketing

5. Personal selling

6. Public relation/PR event

1.

Geographic

Country

World wide

Region

Urban

2.

Demographic

Age

15-50

Gender

Male and female

Occupation

Students, Businessman and all working person

Education

Educated

3.

Psychographic

Social class

Upper middle class, higher class

Lifestyle

up

Samsung released the new Galaxy S5 with an IMC campaign. Samsung profiled the identified target market as both men and women, between the ages of 15-50. This campaign would appeal to people who use smart phones and enjoy keeping up to date with the latest technology.

Advertisement :

Samsung had made TV advertisements to create brand awareness.

Samsung and advertising agency Chile Worldwide have released a new funny campaign last year .The videos present how exciting Samsung Galaxy S5 is and its nice qualities. In add we can see people, whose cell phones’ batteries run out at the worst moment possible. However, the Samsung S5's new features enable power saving.

Internet marketing :

Online banner advertising and awareness on Facebook and YouTube. As Facebook,YouTube are the largest online social networking site so recently Samsung has given ice bucket challenge to apple, ht c and Nokia on YouTube and Facebook for promotions.

Sales promotion:

To attract the customer Samsung offer of a bonus pack for people who buy a new Samsung phone and exchange their old one in order to receive their old phone value worth in shopping money for the Iconic.Anyone can save $100 off the price at Best Buy by trading in your old phone.

Public relations:

Feature of the phone during the Oscar, before the phone was released. The phone captures the world’s most viral selfies taken by Ellen DeGeneres.

Whether or not you watched the Oscars, by now you’ve probably seen Ellen DeGeneres’ Twitter-crashing, record-breaking Oscars selfie, taken with Samsung’s new Galaxy S5 smartphone.It seemed like every time Ellen was on stage during the awards ceremony, she was wielding the massive Galaxy S5, taking selfies and live-tweeting while hosting the show. A celebrity endorsement is great PR. A celebrity using the product in front of millions of people, Even better. In their latest ad campaign, Samsung advertised their newest phone model through the Oscars almost seamlessly.

Direct marketing :

For direct marketing Samsung came up with a campaign to promote their new product. Their main target audience was age 15-50 and email their new product's postcard.

Personal selling :

Samsung Electronics Corporation holds various promotional events to hold loyal customers. One of the promotional events for their galaxy S5 is called "Samsung Sense Academic Festival". This event helped them to sell their new product galaxy s5 one to one basis

My opinion:

Using ''Cognitive Learning Theory'' for Promotion ; Since a Samsung Galaxy s5 is a bit expensive, so they have also used the ''Cognitive Learning Theory'' through which the customer can justify the product by its special features and will buy these products.

As we all know market is now the most competitive venue.all the companies are fighting for each survival,for its betterment. Apple is Samsung's biggest rival here.To match the competitors and survive or capture enormous market Samsung do all their Integrated Marketing Communication.First thing is their TV commercials, they recently do over power saving system is creating competitive advantage from my opinion then sales promotion they offer bonus pack,then ice bucket challenge over Facebook or you-tube is become a new trend to take attention of new generation.Oscar selfie was the biggest thing to know people about the product.As Samsung is a huge company so pay less amount attention on personal selling or direct marketing but i think they should pay attention in every sector equally because all customers contact point are not same.